Scooped!

We’re going to get rolling here any day now. I promise. In the meantime, have a look at this video (I produced) of Microsoft’s new Surface computer.

This could be a case study for web/print/multimedia coordination. As of right now, the PopularMechanics.com story (written by my extremely talented former co-worker Glenn Derene) on which this is embedded is the number one Google search return for the words “microsoft” and “surface” (w/no boolean enjoinders). The story is beating Microsoft’s own site for page rank!

If I were a person who wrote cliches, right now I’d be penning the famous “good video floats a scoop in a crowded sea of media attention fish,” or some other catchy, metaphorically correct saying.

This entry was posted on Saturday, June 2nd, 2007 at 02:26. It is filed under Web/Tech. You can follow any responses to this entry through the RSS 2.0 feed.